Customer experience (CX) is your key brand differentiator. In many ways, it is the brand, and savvy companies are relying on CX as the key to attract, engage, and retain customers. They know that delivering on this starts with a great digital strategy.
A well-formed digital strategy should spell out the CX you want to achieve, where you’ll play, and how you’ll win. It’s a tool to communicate your vision, mobilize your teams, and make the case for resources needed to take your next step.