Your customers crave content, and they expect you to provide it how, when, and where they want it. Given the range of experiences and channels, it’s important to have balance in how you control the content required to nurture, engage, and ultimately retain your customers.
This guide discusses two primary approaches to content production:
- High-touch design approach: Create targeted, customer-focused experiences.
- Structured approach: Leverage technology to automate and optimize content production.
Learn where these two approaches differ, how you can find the right balance to make the most of your digital marketing strategy and tools.
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