Perficient Digital has put together a series of articles that helps define the nature of the opportunities available on YouTube, and how you can use them to strengthen your digital marketing program:
- How YouTube Videos Rank in Google, published November 30, 2017
- How to Rank Videos on Google and YouTube, published July 19, 2017
- New Featured Snippets Opportunity: YouTube Descriptions, published January 3, 2017
What these studies all show is that the opportunity for visibility via YouTube is substantial. Learning how to do YouTube SEO, learning how to perform SEO to help YouTube videos rank in Google, and how to get featured snippets to rank for them, all represent large opportunities for your business.
A common concern that many have is that getting someone to watch your video on YouTube is not as good as getting them on your web site. But, bear in mind that if people aren’t watching your video on YouTube, they’re watching someone else’s video there. The demand for video content exists, and the only question is, do you want to let your competitor to serve that need, or do you want to be the one to do it?
For many businesses, YouTube represents a critical opportunity for building their brand, reputation, and visibility online. If you want to investigate these opportunities further, please visit the articles linked above to learn more about YouTube, and how it can help your business prosper.