Check out these page speed stats from three major brands:
Page speed matters for SEO, too. If your site is very slow, your rankings could suffer. More importantly, conversions fall significantly when pages load slowly.
Do You Want Your Mobile Visitors to Be Happy?
Of course you do! In the Perficient Digital study Mobile vs Desktop Usage in 2018: Mobile Takes the Lead, we reported that mobile “has reached 63% of all traffic in the US.” If you’re not serving a mobile audience well, you’re missing out on significant web traffic.
Remember, mobile users are often on slower connections, so page speed matters even more. If you’re not serving mobile pages quickly, your visitors will leave your site and may even tell their friends about their poor experience.
Don’t Forget About Mobile-First Indexing
Google continues to push the importance of mobile and is currently rolling out its mobile-first index. This means Google will now use the mobile version of your website to crawl and base its rankings on. As more mobile traffic continues to arrive on your site, the importance of page speed will increase.
Keep in mind that for mobile-first indexing, your mobile site needs to have the same content accessible from desktop as it does on mobile. Google needs to be able to crawl and find the same links on your mobile site as it does when crawling your desktop version, so your mobile website hierarchy (i.e. the accessibility of pages in your website) is also very important.
Be sure your links remain crawlable and just as easily discoverable on mobile as they are on the desktop. Your main navigation should be just as usable and have the same links on mobile as it does on desktop.