Marketing Automation IQ for Marketo Engage

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What It Is

Understand how to leverage the capabilities of the world’s leading engagement platform with our Marketing Automation IQ for Marketo EngageSM. With this engagement, you’ll get tactical and strategic recommendations for optimizing and scaling with marketing automation from our award-winning Adobe Specialized Marketo Engage expert team.

A Marketing Automation IQ for Marketo Engage will help you:

  • Understand current Marketo Engage system configuration and infrastructure
  • Identify gaps in instance setup
  • Determine opportunities for optimization
  • Analyze potential obstacles blocking accurate reporting
92% of marketing leaders state proving impact of marketing campaigns is a growing priority.
71% of marketers say they need deeper insight into channel performance
48% of marketers say inability to attribute leads to revenue is a main challenge for proving marketing impact

What You Get

As part of your Marketing Automation for Marketo Engage engagement, you’ll receive:

  • Comprehensive report of 100+ point inspection of a single Marketo Engage instance, covering the following areas: Technical Configuration, CRM Integration, Database, Creative Templates, Program Structure, Person Source, Attribution Structure, Scoring, Lifecycle, Country Opt-In and other fundamental Marketo Engage configurations.
  • Recommendations and next steps for: implementation and instance remediation, data standardization, global compliance, creative asset enhancements, lead scoring optimization, deliverability improvements and increased accuracy in reporting.

Contact Us To Jump-start Your Marketo Engage