Content Studio

Communication is Key

Our clients realize the power of content to accomplish their communication goals. That can mean many different solutions to serve a variety of needs, beyond the visual brand message. Whether it’s instructional copy and illustrations to make a mobile app more usable, beautiful photography to make a website visually stunning, or creative video to inspire excitement about a brand, content is the way we communicate.

  • Copywriting
  • Creative Concepting
  • Illustration
  • Still Photography
  • Script Writing
  • Video Production
  • Motion Graphics
Case Study

Ethicon

Ethicon, a surgical solution under the Johnson & Johnson umbrella, needed a way to build awareness of their brand and inspire three distinct audiences—doctors, nurses, and hospital materials managers—to consider Ethicon products for their OR. Surgical solutions are high loyalty products, and we needed to help build an affinity necessary to encourage these audiences to try something new. We created a video, interviewing people with various roles in the OR, talking about a problem that everyone sees in the OR—the rise of complicated bleeding. We used relatable experts to talk about a particular issue, and offer a potential solution—Ethicon products—in a way that felt natural, and not like a sales pitch. We created custom motion graphics to illustrate key points in the video and increase visual impact. The design of the video mirrored the look and feel of custom graphic elements we designed for the Ethicon landing page.