Digital Marketing & Analytics

Right on Target

Gone are the days of using a tool in our arsenal because of convenience, time, or historical effectiveness. We now prioritize every effort based on the maximal value and impact on our client’s business. Our customers are integrating their campaigns and programs more than ever, and we've grown our cohesive delivery model to help them grow their entire business, not just a few individual channels.

  • Digital Marketing Strategy
  • Organic Search
  • Paid Search
  • Paid Media
  • Social Media
  • Email Marketing
  • Marketing & Campaign Automation
  • Conversion Optimization
  • Analytics
We care about the integrated customer journey—it's at the center of everything we do. Ross Monaghan, Managing Director, Digital Marketing
Ross Monaghan, Managing Director, Digital Marketing
Case Study


illy, a coffee pioneer with products available in 140 countries, faced challenges in identifying and reaching potential customers and engaging coffee lovers at the most relevant time and place. We designed and developed a digital media program that would heighten awareness and engagement and increase ROI from digital advertising. Our solutions included an integrated paid search advertising program, A/B landing page testing, a social graph featuring real-time data, and the creation of a digital campaign that included online ads, rich media, online video, and mobile. The combined performance of the media campaigns delivered their promised value: paid search drove traffic to the site, and banner ad retargeting provided a “follow-up” impression. In turn, content and keyword targeted media increased brand awareness, which helped drive searches and consumers to illy’s site. Cost-per-click averages were nearly half of what they were prior to our engagement and display media earned upwards of $10 for every $1 spent.