Strategy & Innovation

Forward-Thinking Right Now

As companies adopt customer-centered models and embrace digital transformation, smarter strategies and business innovation are now critical for real competitive advantage. Innovation is no longer the purview of startup garages and research laboratories; it is a modern-day survival skill. We are focused on solving complex problems through a combination of research, technology, and business thinking. We help brands find their place in customer’s lives in today’s busy and fragmented world.

  • Workshops
  • Consumer Research
  • Competitive / Industry Analysis
  • Customer Experience Strategy/ CXIQ
  • Digital Marketing Strategy & Social Strategy
  • Performance Modelling & Investment Planning
  • Trend Reporting
  • Persona Development
  • Digital Strategy & Roadmap
  • Brand Strategy & Content Strategy
  • Measurement Planning & Benchmarking
  • Journey Mapping
  • Commerce Strategy
Case Study

The Henry Ford

For The Henry Ford, we stepped 30 stakeholders through discovery and the shaping of our strategy for their digital transformation. Technical platforms were archaic, and stakeholders were not digitally savvy, which meant that client education was a significant part of or client presentation road shows. Our strategy group conceived of, articulated and galvanized stakeholders around the “artifact card” as the currency for opening up the deep THF digital archives to the world. Within nine months of launch, digital collections usage was up 150%.