After the initial banner ads, our involvement expanded and we began handling all user interface/user experience design strategy for each of the division’s many individual websites. We began by conducting customer research and developing personas that would help the client direct its messaging more strategically and effectively.
We then helped update the content management system (CMS) the websites were running on to help the client keep up with evolving technology. A few years after implementing the initial CMS, the client decided it was time for another step in its transformation. We were asked to help implement Adobe Experience Manager, a comprehensive content management solution, and migrate all of the websites over to the new platform.