We partnered with Bromium to fully assess the current condition of its Marketo instance and provide strategic and operational recommendations. We completed a thorough analysis covering more than 400 points across configuration and infrastructure to identify gaps and weaknesses in their setup. We also provided in-depth recommendations on projects to help optimize its system.
Driving Marketing-to-Sales Transformation
What If we could deliver more success by transforming marketing operations and lead management?
Following its Marketo implementation, Bromium’s marketing team discovered significant efficiency and organizational roadblocks. Campaigns were created with inconsistent program structure, making the creation of new campaigns problematic and leaving the team without the ability to track key performance success metrics. Ultimately, the lack of available metrics impacted the alignment between marketing and sales.
Creative assets were also hard coded and difficult to update. By not utilizing the most current creative template features available in Marketo, the team had to spend large amounts of time browsing code, trying to determine how to update emails, landing pages and forms.
Assessing the System
A Template for Success
At an operational level, Bromium started with the correct setup of key foundational configuration areas and organizing folder systems. Creative templates including emails, landing pages, and forms were rebuilt using best practice design and templates for easy duplication and editing. Recurring automated programs were put in place to keep data clean and updated.