Driving Marketing-to-Sales Transformation

How we improved efficiency and lead management with Marketo






Strategy & Innovation
Technology & Platforms




What If we could deliver more success by transforming marketing operations and lead management?

Following its Marketo implementation, Bromium’s marketing team discovered significant efficiency and organizational roadblocks. Campaigns were created with inconsistent program structure, making the creation of new campaigns problematic and leaving the team without the ability to track key performance success metrics. Ultimately, the lack of available metrics impacted the alignment between marketing and sales. 

Creative assets were also hard coded and difficult to update. By not utilizing the most current creative template features available in Marketo, the team had to spend large amounts of time browsing code, trying to determine how to update emails, landing pages and forms.

Assessing the System

We partnered with Bromium to fully assess the current condition of its Marketo instance and provide strategic and operational recommendations. We completed a thorough analysis covering more than 400 points across configuration and infrastructure to identify gaps and weaknesses in their setup. We also provided in-depth recommendations on projects to help optimize its system.


The marketing team now has a high-performing marketing engagement platform to support its initiatives. The time required to perform daily Marketo operations was reduced by 75%, and the best practice improvements implemented— particularly within the lead lifecycle, program structure creative assets, and data hygiene— empowers the marketing team to create programs quickly and confidently.

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