Carhartt

The Fall Lookbook

Giving reporters the tools to tell the Carhartt story.

Client

Carhartt

Industry

Retail

Capabilities

Content Studio
Experience Design
Strategy & Innovation
Technology & Platforms

Technologies

Node

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What If we gave hardworking journalists a well-deserved break?

A reporter’s inbox is never empty. They’re constantly bombarded with pitches and press releases that get lost in the mix of looming deadlines and a constantly ringing phone. We needed to break through the drudgery and make writing about the latest gear from Carhartt feel more like fun and less like work.

The tools to do the job

We created content that reporters need. Of course that means beautiful still photography and tons of information about Carhartt’s products. But we went deeper, creating animated GIFs, social sharing copy, and engaging, interesting quotes from Carhartt company insiders so reporters never have to even pick up the phone.

The inspiration to tell the story

Carhartt is an iconic brand with a story that deserves to be told. We immersed visitors in a rich visual experience that captures the spirit of Carhartt through full-bleed ambient video and wall-to-wall photography.

Results

With stunning visuals, strategic, shareable content, and a tailor-made experience for reporters and reviewers, we created a digital experience unlike anything Carhartt has ever produced.

The coolest microsite and marketing piece we’ve put out. You guys GET US. Well done. Brian Bennett, Marketing Manager
Brian Bennett, Marketing Manager

Awards & Press

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