The Fall Lookbook
What If we gave hardworking journalists a well-deserved break?
A reporter’s inbox is never empty. They’re constantly bombarded with pitches and press releases that get lost in the mix of looming deadlines and a constantly ringing phone. We needed to break through the drudgery and make writing about the latest gear from Carhartt feel more like fun and less like work.
The tools to do the job
The inspiration to tell the story
With stunning visuals, strategic, shareable content, and a tailor-made experience for reporters and reviewers, we created a digital experience unlike anything Carhartt has ever produced.
The coolest microsite and marketing piece we’ve put out. You guys GET US. Well done. Brian Bennett, Marketing ManagerBrian Bennett, Marketing Manager