Kidde

An eCommerce Experience Fit for an Industry Leader

Helping a leading manufacturer be mobile-friendly and more secure

Client

Kidde

Industry

Manufacturing & Distribution

Capabilities

Commerce

Technologies

Magento

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What If we could help a leading safety manufacturer transform its eCommerce experience to better protect people and property?

Our relationship with Kidde began when the company decided to launch a pilot commerce website on the Magento Enterprise platform in 2010 and chose Perficient Digital to be its implementation partner. The initial site included seven products and required basic commerce functionality as well as a few specific requests: a payment gateway, dealer locator, and integration with Kidde’s fulfillment providers. After successfully launching the initial commerce site, we continued to provide hosting and development work as Kidde expanded its online presence.

Six years later, the company decided to take advantage of the updated functionality offered in the newest version of the Magento Enterprise platform, Magento 2, becoming one of the first Perficient Digital clients to do so.

Taking Advantage of the Latest Technology

One of the main reasons Kidde wanted to upgrade to Magento 2 was the enhanced security the new platform would provide. The switch to Magento 2 would also provide Kidde customers a more modern, mobile-responsive user experience.

Our software upgrade factory model – a standardized, repeatable methodology for delivering large-scale development projects – made the move to Magento 2 not only possible, but also cost-effective for Kidde.

We began the migration by updating the company’s configuration at the server level to comply with the Payment Card Industry Data Security Standards (PCI DSS). We then built the new, mobile-responsive site to meet the needs of Kidde’s fulfillment teams and customers using a combination of built-in Magento 2 functionality, extensions from the Magento Marketplace, and custom development. The new ShopKidde.com site launched successfully in 2017.

Results

Going into the Magento 2 upgrade, Kidde felt strongly that mobile users would be much more likely to shop and purchase on the site once it was optimized for mobile devices and security.

In the several months immediately after the upgrade, the company saw the conversion rate for mobile users increase by 637% and overall conversion rate increase by 89.8% compared to the previous year. 

Through our close partnership and experience working on these Kidde projects, we have been able to continually refine and streamline our processes, increasing efficiency and providing an improved, responsive commerce experience with each new site.

Since upgrading to Magento 2, Kidde has also expanded its relationship with Perficient Digital to utilize some of our Agency offerings, including our organic search and conversion rate optimization (CRO) expertise, to continue to optimize the experience, reach, and revenue of its eCommerce sites.

Perficient Digital’s multi-disciplinary teams and services continue to make strategic recommendations and Agile development implementations to help us grow sustainably. Since our upgrade, we have continued to build on that success by utilizing the Perficient Digital Search and CRO teams to further secure, enhance, and optimize our Magento 2 sites. Todd Pendergast, Digital Marketing Manager
UTC Climate, Controls & Security
Todd Pendergast, Digital Marketing Manager
UTC Climate, Controls & Security

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