Lids

Recruiting New Customers

Fueling devotion to teams, loyalty to schools, and love for the game.

Client

Lids

Industry

Retail

Capabilities

Digital Marketing & Analytics

Technologies

Adobe Marketing Cloud
Monetate

What If we could create a consistent and personalized experience for sports fans that made finding their favorite team’s gear easy?

Lids had a vision to provide a customer experience that was simple, consistent, and always put the customer first. To help them achieve this, we improved the awareness and consideration portion of the buyer journey with a revamped digital marketing strategy. We became the new agency of record for Lids on all digital marketing right before Black Friday and Cyber Monday, when Lids saw a significant portion of its annual sales.

The right moves for growth

Lids saw a significant percentage of overall search engine marketing revenue from branded searches from repeat buyers. We launched an aggressive growth strategy to capture a higher percentage of brand-new, first-time customers.

Results

We delivered on the holiday-time takeover with exceptional poise and unbelievable results, working around the clock to learn the current setup and implement all-new tagging and paid search/media. Lids achieved record revenue and transaction totals over these holiday periods.

Up Next