Consumers today have more choices when it comes to their health. And they often make choices based on proximity versus expertise, so a strong brand can help a healthcare organization differentiate itself from the competition, keep it top of mind, and help attract and engage patients.
Before moving forward with any deliverables, we worked with the client to refresh its brand. Getting the look, feel, and message right was a critical first step, as it would inform the creation of every new experience.
We led the organization through a rebrand, focused on upholding its existing brand tenets. Using its original brand guides as a base, we performed research and inspiration sessions to determine how to represent each tenet throughout the brand. We created mood boards and visual expressions to support those tenets, which led to the creation of a user interface (UI) kit – an online site with brand fonts, colors, components, and styles.