Consumer response to the retargeting was significant. Rocky Mountaineer estimated the nurture program delivered a 300% boost in abandoned cart bookings with just three emails, making the investment well worth it.
The program provided 128% year-over-year revenue growth. Ratios were well above industry benchmarks, but most importantly, abandoned trips were being converted and booked.
Plans for future nurture programs have been developed with additional personalized touches like weather conditions in the desired destination city and a countdown time to the trip departure.