Watsco

Conditioning for Success

Creating outstanding eCommerce experiences for a family of industry-leading distributors.

Client

Watsco, Inc.

Industry

Manufacturing & Distribution

Capabilities

Commerce
Experience Design
Technology & Platforms

Technologies

Magento

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What If we could help the largest HVAC/R distribution network in the United States transform through eCommerce?

Each member of the Watsco family of distributors has worked with Perficient Digital and another partner to help drive its digital transformation efforts, including designing and building robust new eCommerce sites, implementing powerful back-end technology, and tailoring the web experience for visitors around the globe.

Delivering personalized information across the continent

Each of the Watsco brands we’ve worked with provides HVAC/R equipment and supplies across a variety of geographic regions, so their websites needed to be equipped to provide customers with accurate information based on their location.

In addition to the Gemaire website, we worked with Watsco to build commerce sites for East Coast Metal Distributors and Baker Distributing that also include product catalogs personalized by location. A customer simply uses the built-in Branch Finder to select the brick-and-mortar location that’s closest to them, and the site displays information on the products available through that location.

Results

The new Watsco eCommerce sites provide the companies’ B2B customers with the tools and flexibility they need to quickly and easily complete orders and get the HVAC equipment and supplies they need. After launching the new Carrier Enterprise site, the company’s online transactions grew dramatically. The Gemaire commerce platform was also quickly adopted by customers and helped to grow the company’s online business.

Watsco was recognized during the 2018 Magento Imagine Excellence Awards, earning the award for B2B Growth. The Gemaire website had previously earned the title of Best B2B User Experience at the 2015 Magento Imagine Excellence Awards.

We will continue to partner with Watsco to optimize its distributors’ eCommerce experiences, both for their customers and internal teams.

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