Zumiez

Kick, Pushing the Envelope

The ultimate skateboard shopping experience.

Client

Zumiez

Industry

Retail

Capabilities

Experience Design
Strategy & Innovation
Technology & Platforms

Technologies

Magento

Visit Site

What If we could make shopping for a skateboard online as cool as going into your local skate shop?

When it comes to buying a skateboard, there are two decision-makers: the kid who’s riding it and the parent who’s buying it. We needed to appeal to both. For the kids, it was all about authenticity and connecting with skate culture. For the parents, configuring a skateboard is a complicated process, so we had to help them make an informed decision that fit into their budget and be the right fit for their kids.

Skate culture and inspiration

In the inspiration section, Zumiez can easily showcase brand partners, promotions, social content, videos and recommendations from pro riders, and gives shoppers an immersive look into the world of skateboarding.

Results

Our creative design talent and user experience skill helped Zumiez craft a configurator that keeps their brand partners involved and their customers inspired.

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