Kick, Pushing the Envelope
What If we could make shopping for a skateboard online as cool as going into your local skate shop?
When it comes to buying a skateboard, there are two decision-makers: the kid who’s riding it and the parent who’s buying it. We needed to appeal to both. For the kids, it was all about authenticity and connecting with skate culture. For the parents, configuring a skateboard is a complicated process, so we had to help them make an informed decision that fit into their budget and be the right fit for their kids.
Building the right ride
Zumiez riders choose from distinct skateboard packages for new riders, skilled skaters, and practically pro. Skaters at every level get a clever, customized experience that guides them easily through the shopping process. The configurator lets skaters choose from a large selection of decks, wheels, bearings, trucks and grips. They can refine choices by brand, color, size, and price; if they want help or inspiration, it’s available at every step.
Illustrations and imagery
We created detailed illustrations for every component so novice riders—and purchasing parents—could understand what each part was and how it worked. Whether building for ramps, rails, skate parks or the street, Zumiez riders can be confident that they’re building and buying their best board.