For marketing teams, building depth and collaboration are keys to enhancing revenue growth. As marketing attribution and measurement continues to deliver results, even the best strategies have room for improvement. To optimize marketing impact, watch these 10 areas for potential problems and plan for more accurate alignment.

1

Lack of Goal-Based Campaign Planning

2

Poor Audience Focus

3

Generic or Irrelevant Content

4

Infrequent Reporting

5

Mistaking Technology for Strategy

6

Creating Sales and Marketing Competition

7

Lack of Internal Education

8

Misaligned Operations

9

Acquisition Myopia

10

Tolerating Data Silos

The conversation in marketing measurement and attribution has turned to impact. Proving that campaigns impact revenue and mining more customer-focused metrics will define the future of marketing campaigns, and will be a strategy to help improve even the highest performing of campaigns.

For impactful information on how marketers perceive their current efforts, read the Perficient Digital study.

Get the study