For marketing teams, building depth and collaboration are keys to enhancing revenue growth. As marketing attribution and measurement continues to deliver results, even the best strategies have room for improvement. To optimize marketing impact, watch these 10 areas for potential problems and plan for more accurate alignment.
The conversation in marketing measurement and attribution has turned to impact. Proving that campaigns impact revenue and mining more customer-focused metrics will deﬁne the future of marketing campaigns, and will be a strategy to help improve even the highest performing of campaigns.