Understanding needs, attitudes, and behaviors.
Broad and Deep
UX today encompasses a wide range of ways to understand, plan, and test. We start with understanding — using everything from analytics to interviews — to form a picture of how your customers’ paths and patterns intersect with your business. We examine the context, your competitors, as well as the broader picture of expectations users have from other sites and apps, and their unique vocabulary. We plot a path that builds on familiar conventions and introduces innovative solutions in the right measures, then test and iterate. Throughout the process, we collaborate closely to merge the best of big-picture strategy, beautiful design, and clever engineering into a useful and delightful experience.