Digital Marketing Practice Leader
I lead the Digital Marketing practice for Perficient Digital, where I’m never satisfied with the status quo and I have a passion for advancing the science of digital marketing. I design studies and produce industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. I’m a prolific writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, I also served as the lead author of The Art of SEO, a book that, now in its third edition, is widely used as a textbook for many university courses.
Before I became an expert on SEO and content marketing, I was a pro foosball player. No, really. I was the World Foosball Champion (Goalie War) in 1984, and the National Foosball Champion (Goalie War), in 1985. Now, when I’m not working, you can probably find me at the local basketball court where I play twice a week. I enjoy staying active by playing tennis, running, or weight lifting. The rest of my time is spent with my wonderful wife and our three children.